The subconscious mind is a powerful force that can influence our behavior and decisions in ways we may not even be aware of. It is estimated that only 10 percent of the information we receive reaches our conscious mind, while the remaining 90 percent is processed by our subconscious. This means that our subconscious can have a huge impact on our buying behavior, and understanding how it works can help us to better understand consumer behavior and improve our brand's performance. Eye tracking technology is one of the most effective ways to measure subconscious buying behavior.
By recording the subject's eye movements and what they see in their field of vision, researchers can gain insight into what attracts their attention and how it affects their decision-making. Additionally, biometric equipment can be used to measure emotional and physiological responses that occur at a subconscious level. The primary purpose of the subconscious mind is to protect us both physically and emotionally. It does this by activating the autonomic nervous system in a fight or flight response when it perceives a threat.
We also create habits through repetitive use of our subconscious mind, which helps us to process information quickly without being aware of it. By focusing on uplifting words and ideas, we can use our subconscious mind to create positive patterns in the way we think and view life. Techniques such as affirmations, guided meditation, traditional therapy, EMDR, hypnotherapy, EFT, and art therapy can be used to heal the subconscious mind from antiquated belief patterns. The more attuned we are to our subconscious mind, the closer we are to achieving success.
Our subconscious is much more powerful than our conscious mind and can process enormous amounts of information quickly and accurately. By understanding how it works, we can unlock its power and use it to improve our brand's performance.