Unlocking the Power of the Subconscious Mind

Your subconscious mind is a powerful force that can be harnessed to unlock your full potential. Representing around 95% of your brain capacity, it is responsible for managing all the body's functions, from breathing and eating to creating memories and digesting. It is like a huge memory bank, storing all the information you have ever experienced and its capacity is practically limitless. Sometimes referred to as the unconscious mind, your subconscious mind contains all the stored information of everything you've ever experienced.

If you're interested in how its presence shapes consumer behavior, it is important to understand the influence of subconscious thinking. Your subconscious mind makes everything you say and do conform to a pattern consistent with your self-concept, your “master program”. To improve the predictions of the subconscious, it is necessary to break away from old ways of thinking; it's like giving up a bad habit. For example, when I was talking to a stranger, my subconscious mind predicted that the person didn't like me because I accidentally confused a word.

By focusing on uplifting words and ideas, your subconscious will begin to implement a positive pattern in your thinking and outlook on life. With the right word, action or idea, you've created a new way for your subconscious to search its databases and find a positive, inspiring and empowering way to respond. The difference is that my subconscious stores all the information I need to ride a bike and lets my conscious mind pay attention to other things, such as traffic lights and my environment. In particular, a recent psychological study showed how irrelevant signals shape learning and suggested that the effect of conscious, subconscious, and unconscious thoughts can be modeled by varying the presentation time of emotional faces.

The rate of correct answers decreased by only half, indicating that participants were still able to partially give correct answers and demonstrating the presence of the subconscious mind. Your subconscious mind has something called a homeostatic drive which regulates functions such as body temperature, heartbeat, and breathing. Every time you try to do something new or different or change any of your established behavior patterns, your subconscious mind makes you feel emotionally and physically uncomfortable. Scientists are still trying to define the exact processing pathways for concepts as small and subtle as subconscious thinking. On the positive side, your subconscious mind also influences things like why you're motivated, confident, successful, cheerful, hopeful, and so on. By understanding how your subconscious works and how it affects your behavior, you can use it to create positive changes in your life.